Get to Know Us a Little Better

SoftTec Buob Consulting was founded by Regula and Urs Buob in 1999. The company name is a combination of the two terms „Soft Skills Development“ and „Technical Development“.

Regula Buob

Co-Founder SoftTec Buob Consulting
Managing Director W.A. de Vigier Foundation

Globally operating leadership coach for startups, scaleups and senior businesses

Coaching Degree from Dale Carnegie International

20 years of experience in Assessments, Coaching and Training Trainer and Coach at C Level

Masters degrees from institutions in Switzerland and the USA

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Urs Buob

Co-Founder SoftTec Buob Consulting

9 years of experience as Scrum master and Scrum coach; introduction of Scrum in companies

10 years of experience in leading software projects (team size of 20 SW Eng.); turn-around project

16 years of experience in SW development with Java, C/C++ in finance/telecom industries

Extensive experience with offshoring; project lead with Indian companies

Many international software projects in India, USA, Sweden, France, Switzerland

6 years of SW experience in the USA; modern management and work style

Anna-Leena Marti

Trainer & Partner

Expert, trainer and coach in leadership, human resources & talent development

More than 15 years of operational and strategic experience in human resources and organizational development (startups, SME’s & corporate companies)

Masters degree in work & organizational psychology, University of Bern

Certificates of advanced studies in entrepreneurial leadership / counselling

What Others Say About Us

“Regula Buob has performed several leadership assessments of myself as an entrepreneur over a period of years. This periodicity has brought insightful debriefings not only in my areas of strength and improvements, but also on my yearly development. A fascinating picture on how I have evolved in my leadership, team and soft skills vs. the experiences I went through. Something I intend to continue doing to measure if I am evolving in the ideal direction as the years and experiences go by. In general, Regula Buob is an unlimited source of positive energy, advice, remarkable connections and great motivation. Every coaching, training or interaction with her has brought our startup and myself one significant step further.”

Alejandro Ojeda, CEO Urban Alps

„Das Engagement und die Power, mit der Frau Buob in und auch ausserhalb der W.A. de Vigier Stiftung als Startup- und Leadership Coach agiert beeindrucken mich sehr. Unter Ihrer Leitung hat sich der W.A. de Vigier Jungunternehmerpreis zu einem der bedeutendsten Jungunternehmerpreise in der Schweiz entwickelt, von welchem jedes Jahr zahlreiche Jungunternehmen profitieren können.“

Michael Sauter, CEO Bernapark

“Personal development of top management is a big lever for guiding the whole company to success.”

Kevin Mamalis, CEO Swiss Motion Technologies

„The startup world is in constant flux and extremely dynamic. Time and time again you reach forks in your path. Sometimes it is not clear which direction leads to the destination. In such situations, an outsider’s view is invaluable. Regula Buob possesses a great mix of tact, instinct and the ability to call things as they are. She helped us develop solutions that preserve existing resources and channel them anew in a way that is beneficial to the greater whole and to each of the individuals involved.“

Flavio Pfaffhauser, CTO and Co-Founder Beekeeper

„Within one year, Beekeeper grew from 30 to over 100 employees. Given this dramatic change, the structure of the original management team needed to be reconsidered. Who could make the biggest impact and where? In this question Regula Buob accompanied our management team as we tackled it. Under the expectations of pace and growth that a financing round brings we were able to leave old structures behind in a respectful manner and define new roles and responsibilities, keeping the company’s and everyone’s best interests in mind.“

Christian Grossman, CEO and Co-Founder Beekeeper

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